Hospitality Digital Marketing Strategist and Trainer

Blog

Digital marketing is constantly changing. That’s why I’m here. In this blog, you’ll get access to relevant content re digital marketing to help you succeed online.

Why Facebook pixels and retargeting are game changers for your business

Retargeting.jpeg

Website custom audiences helps you to reach people that have already shown interest in your business. People often decide to purchase if they see the items they like again.

By using a Facebook pixel, you are able to then create an audience that allows you to reengage them.  

You add a piece of code called a pixel onto each page of your website and then set up a custom audience for each page.

Are you wanting to increase function bookings at your venue?

You can put a pixel on your Functions page on your website.

This will track all people that have been to this page.  You then create an audience in Facebook of all people that have been to that page in the past 30, 60, 90 days.

You then create an ad with that audience regarding function bookings.

Only people in that audience will receive the ad so it is a very efficient way of capturing the function booking.

Are you wanting to increase your sales online?

You have an online store with hundreds of wines, beers and spirits.

Dave is looking for a bottle of red wine.  Dave uses his mobile to search for a red wine and finds one that he likes on your website.

He adds the wine to the cart, browses a few more items, but leaves the site without completing the sale.

A Facebook pixel that you have added to your site captures the data of what product pages Dave has visited and what item he added to his cart.

Using a custom audience in Facebook, you are able to deliver an ad to Dave’s Facebook or Instagram feed that promotes that same bottle of red wine – and other relevant products that he might also like (if you have a buyers own brand, this is a great place to promote it along side a big brand).

After seeing the ad on Facebook, Dave clicks on the ’Shop Now’ call to action, which we have linked to the checkout page on your website. 

Dave is able to seamlessly purchase the product.

You have recaptured the sale!

Retargeting is a game changer!

Digital marketing changes constantly. That’s why I'm here to help.  I stay up-to-date on all the latest trends and changes, so you don’t have to.

Whether you have a question or need assistance, give me a call on 0411 165 590 or email me at hello@kymbolger.com.

Kym Bolger