Hospitality Digital Marketing Strategist and Trainer

Blog

Digital marketing is constantly changing. That’s why I’m here. In this blog, you’ll get access to relevant content re digital marketing to help you succeed online.

Facebook business page checklist

Have you reviewed your Facebook page lately?

Are you taking advantage of the latest Facebook features?

It’s critical that you take time to regularly audit your Page and to also ensure that you are not missing out on new features.

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Kym Bolger
How to use Facebook Messenger Ads in your business

Facebook has rolled out Messenger ads and I'm a big, big fan!  

Over ONE BILLION people use Facebook Messenger as a whole. We must not only enter the conversation that’s already taking place in our customer’s head, we must BE in the places where our customers are having their conversations.

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Kym Bolger
Facebook Cover Images On Mobile Devices

Did you know that approximately 90% of Facebook users access the platform predominantly on mobile?  So it’s best to design your images & content to allow for that.

So often I see companies design a visually beautiful cover image without testing what it looks like on mobile where most people view it.  The result?  Important copy and parts of their image is cut off.  Yikes!

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Kym Bolger
The power of Instagram for your business

Instagram is a social media platform that is designed to share quality images from your smartphone to an unlimited audience.  It is the fastest growing social media platform with over 300 million daily users.

What does that mean to you and your hospitality business? Your target audience is on Instagram. This means that you have free daily access to a very active user base.

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Kym Bolger