Hospitality Digital Marketing Strategist and Trainer
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Home - Hospitality Digital Marketing

Hospitality Digital Marketing

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Are you wondering
where your ideal customers have gone?

Are you experiencing these challenges?

  • You offer great quality meals and service levels but your venue isn’t as busy as it used to be.

  • You don’t have a consistent way to predict how many covers that you can get and bring into your on premise venue on a day to day basis.

  • If you have a quiet day, you don't know how to respond to draw foot traffic in.

  • Your gaming room isn't as busy as you would like.

  • Your sales and profit have declined substantially.

  • Your retail sales have declined due to more multinational venues opening in your area.

  • You know social marketing is valuable but you don’t know what to do, how to do it or where to start.

This might sound strange but you DON'T have a traffic problem!

The game has changed.  Technology has rapidly evolved and transformed the hospitality industry.

Social media like Facebook and Instagram has changed the way people find, consume, and share experiences at hotels, clubs, restaurants and retail shops.

We have more access to real-time information than ever before.  We don't read newspapers, watch television or listen to radio as we used to.  Instead we are glued to social media.  

This presents a huge challenge to business owners and marketers as they must adapt to think digital first to meet the expectations of the modern ‘connected consumer’.

That's where I come in!

Firstly, I'll work closely with you to identify who your ideal customers are.

Then through very specific actions, I will target them via social media platforms. These include Facebook, Instagram, Google AdWords, Search Engine Optimisation, YouTube, LinkedIn and Twitter.

I will make them aware of your brand, product offerings or services on a very regular again targeted basis.

I will engage with them liking and commenting on their posts where relevant. I will form a relationship with them and your brand by engaging with them and creating real conversations.

After forming the relationship, building connection and trust, I will then ask them to take action ... that could be in the form of purchasing your product, making a booking or visiting your venue.

I create foot traffic.  I increase basket sizes.  I create additional revenue.

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"Doing business without advertising is like winking at a girl in the dark.

You know what you are doing
but nobody else does."

- Steuart Henderson Britt

Here are the steps to attract your ideal customer, get them to consider your business and to convert them: 

awareness

Once we have identified your ideal customer, I carefully create ads to make them aware of your business, product and service.

I reach as many people in your target audience as possible as allowed by schedule and budget.

Consideration

With tactics that I have carefully tested on thousands of campaigns before, I create strategic ads that encourage people to learn more about your business.

Think of this type of ad as a window display. It has the power to get people's attention, enticing them to stop and enter your store. The ideal audience should consist of people who already know your brand.

conversion

When it comes to driving business results, conversions is the holy grail.  

If you're like many people, your idea of a conversion event is the moment when someone “converts” and makes a purchase.